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About Your About Us

About Your About Us

Give some thought to your About Us page.  About Us pages should add a human quality, putting a face with the words. About Us pages should be more about who you are verses what you are. Are you just talking at your visitor or is your About Us page working to connect with them on a new level.  If you are just talking at your customer and telling them about your business and a list of services you offer you are not engaging the reader.  Information about your business and services is important but this should not be the only focus of your About Us page. Write With Emotion Get your customer excited about your business and what you have to offer  by conveying feeling and emotions.  Visitors are more likely to take action when they feel you [...]

OPTIMIZING IMAGES FOR WEBSITES AND BLOGS

OPTIMIZING IMAGES FOR WEBSITES AND BLOGS

Everyone wants images on their website and/or blog.  The right image can do visual wonders  and be a powerful means to communicate your message.  The right image, done the wrong way will have a negative impact on your website, slowing down loading times and causing visual overload for the visitor. Making an image web friendly means choosing the right file format, size, resolution and more. Read on for some great image tips and best practices. FILE FORMAT The predominant file formats for web use are .jpg (JPEG), .gif and .png.  All three have different benefits and negatives.  Any image in a different format, will need to be converted to one of these three prior to uploading.  Most people with choose JPEG for photos and then PNG or GIF [...]

 

 

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