14 BEGINNER WEBSITE MISTAKES
Many businesses understand the vital importance to having an online presence and website. On the other hand, many businesses do not. If your business is fairly new or just developing its online presence, you may have made some crucial but easy to fix mistakes. Every business wants their website to attract visitors and to drive traffic so, take some time and review these common beginner mistakes. Fix the beginner mistakes and improve the visibility and traffic for your business.
1. NO VISION, NO PEOPLE
Was your website created just because you know you need an online presence? Does your website have a purpose? Your website purpose should have been decided early on in the decision making, design planning stages. Take a good look at your website and ask yourself 'What does this do for my business?' Does it sell a service or product? Does it provide leads or information about your business or products? What does it do for your business? If a user lands on your website and doesn't immediately know what your website is about, you've just lost a potential customer.
2. IGNORING YOUR MARKET
What is your market? Did you research your market prior to designing and building your website? Who is your target? Older people? Children? Teens? Is your website designed with your target market in mind? For example, if your target market is children, is your design eye catching, vocabulary appropriate, colorful and engaging? Would Mom approve? Market research and planning will make your website more effective and accessible for your target market.
3. KISS - KEEP IT SIMPLE SILLY
Keep it simple. Flashy, complicated and difficult to navigate websites with NOT reach your target market and will not improve your traffic flow. It doesn't matter how good it looks or how impressed you are, if it is too flashy or difficult to navigate, your website will not be effective. Visitors will get frustrated and not explore further.
4. TRENDY SHMENDY
Choose classic, timeless designs. Classic and timeless with outlast trends and fads any day. Stick with simple, classic and timeless designs. This goes hand in hand with KISS principal. Keep it simple, classic and timeless.
5. OH SO YESTERDAY
When was the last time you updated your content? Is your website up to date with your current business? Older, out of date content makes your business look behind the time or even out of business. Think about it, what do you do when you come across an out of date website?
Images are important to any website but if they are poor quality images or outdated images it will be a turn off for potential customers. Your website will look cheap and poorly designed and not what you want your customer to see. You want the images and photographs to draw the customer into the website, not give them a giggle and have them move on. Plan your images. Do they make sense for your business and for your message? Use high quality stock images or hire a professional photographer.
7. BRANDING AND LOGOS
Logos are more important than you think. A poorly designed logo isn't going to do much for your company branding. Be smart about your logo design. Well designed logos will help brand recognition and improve the look of your website and all other marketing tools and publications.
8. IS EVERYTHING WORKING?
Is everything working on your website? Are there broken links or pages? Not good. Fix it now and don't let your users end up on a dead link or 404 page. Test every single page and every single link. Then test it all again any time you make changes or add pages or links.
9. IS IT READABLE - FONT CHOICE
Take a critical look at your font choices. Is it readable in paragraphs? Is it big enough or would a user have to scroll in or lean closer to the screen to read it? Lots of fonts look really cool but make websites hard to read. With fonts, simple is better, in other words, readability is better than looking cool or fancy.
10. IS IT READABLE 2 - COLOR CHOICES
Consider your page and font colors carefully. Again, simple is better and ask yourself, is it readable? For example; a black background with red text is very difficult to read for the average person. A black page with ANY color text is difficult to read. Even high contrast colors, such as black and yellow work great for road signs or warning but diminish the readability of websites.
11. MISSING A CALL TO ACTION
What do you want your visitor to do once they enter your website? Without a call-to-action, your website is just another site with no reason for the visitor to return and no reason for them to interact with the site or with your business. What do you want them to do? Sign up for an email list, purchase something, call your business or company, share on social media? What do you want them to do? Build it into your website. Make it prominent and easy. Don't be a another online business card.
12. MISSING CONTACT INFO
Is your business contact information available? Is it hard to find? Why are you hiding it? Lack of or missing content information, especially for smaller to medium size businesses, decreases the credibility and legitimacy of your website. You WANT visitors to be able to contact you with questions and comments. Make your contact information visible and easy to find. Otherwise you are just frustrating your visitor.
13. NO SEARCH FUNCTION
Simplify the customer experience and navigation. Add a visible search bar. Your customers will appreciate it and be more willing to explore further into your site. Visible search bars improve your visitor experience.
14. OUTDATE BLOGS
Is your blog current? When was the last time there was a new blog post on your website? Keep it current or get rid of it. Ignoring your blog give the impression that your website isn't important to your company.